Candles and Community! A Preorder Window Recap

It would seem you have a mighty need for candles.

Your response to our preorder window exceeded even our highest expectations, and we can’t thank you enough. With the preorder window closing and with the door to our (digital) store now wide open instead, we thought we’d take a look back at the incredible work you did to support us and our community during July.

Candles Galore

From July 15th through the 31st, you ordered 145 candles. That’s an average of 8.5 candles per day!

Happily Ever After proved to be your most popular selection from our debut line, though Dramatic Irony and Kill Your Darlings were not far behind.

The plurality of orders were for three candles, with the majority of those orders featuring one each of our debut scents. We’re encouraged by your curiosity and support!

Sharing Your Light

In the end, you helped us raise more than $180 for our community beneficiaries. Most of you asked us to choose the organization to which 10% of your order’s subtotal would be donated, but, after this option, We Need Diverse Books was the most popular selection.

Close behind We Need Diverse Books were WriteHive and the Coffeehouse Writers Project, and Lambda Literary nipped at the heels of both.

No matter who you chose to have us donate to at check-out, we’re grateful, and we’re sure these organizations will be, too.

Geography Corner

Do you like maps? We like maps. Let’s take a look at the map of which states are shining on and burning bright with us after the closing of our preorder window.

Don’t worry about counting; we’ve already done it for you.

During our preorder window, readers, writers, and candle lovers across a total of 19 states asked us to ship them our candles for the wordsmiths of the world.

Thank You

We’ve said it once and we’ll say it a thousand times: thank you. Your support has brightened every last one of our days since we lit our first candle to commemorate our opening.

Here’s to more!

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